Parah

Parah the brand that in the 1970’s transformed the swimsuit into a “fashion.” Today, with 14 brands marketed, the group expresses the result of its 53 years of research, impassioned work and successes on the market. The strong reference that was given by its founder Edda Paracchini Piazzalunga, who today is chairman of the Parah group, and then handed down to the next generation that today manages the company is to always, season after season, offer collection with carefully made garments intended for Italian and foreign clientele having good taste that are attentive to both quality and the latest fashion trends.